DAY 39: Rework an old bit that you want to work better.
LIMITED EDITION DVDs: People buy collectible $149 LIMITED EDITION DVDs…you know its like, “oh my GOD! Matrix Jesus Christ edition? With the collectible Easter eggs included? And LOOK at the box design! It’s got marble encrusted casing and it comes with free fireworks that explode when you open it…now I’m definitely buyin it!” Then you take it home and enjoy the struggle to open it and enjoy reading the novel that comes inside that talks about everything you don’t care about…and then you put it on the shelf and you look at it and then you organize it into DVD protocol and look at it some more…(pause)…then u sit there and watch the Netflix you rented…
LIMITED EDITION DVDs: You ever go into Best Buy and take a look at some of these limited edition DVDs? I mean I rarely, if ever, actually go into Best Buy anyway, but I was coerced into it one day last week. I go in there and there’s the show Planet Earth. It’s a DVD collection that actually comes in a giant planet earth looking thing. $149 bucks. People actually buy these collectible $149 LIMITED EDITION DVDs! You know its like, “Holy shit! Matrix “Jesus Christ” edition? With the collectible Easter eggs included? And LOOK at the box design, it’s got marble encrusted casing with fucking fireworks that explode when you open it! Oh man, I’m fucking buyin this!” Right? Then you take it home and then put it on the shelf and you look at it and then you organize it into DVD protocol behind all the regular DVDs because this thing towers over all the rest of em…and you look at it some more…(beat)…then you get it for Christmas 2 years later because you fucking forgot you had it already.
I know, I need a bigger payoff. Still working this bit a bit.